Masthead
The masthead of this magazine is called 'College' this is
because it is a magazine about college; this is to help people instantly
recognise what the magazine is about. Some of the masthead is hidden
behind the main image, this is to show the audience that the magazine is well
known and confident in what it has to offer which would put some
confidence into the audience when debating whether or not to buy the magazine.
The masthead its self is the brightest and bigger piece of text on the front
cover which attracts the audience and helps them know that this is the name of
the magazine. The masthead also fits in with the rest of the colour scheme to
make it look a lot more professional. Above the masthead there is a strapline
and a skyline which gives the audience a small hint as to what the articles in
the magazine are going to be about. There is also some anchorage text under the
masthead of articles that relate to college to give the audience an idea of
what is inside the magazine
Main image
The main image is a medium shot and almost fills the page;
it is of a young adult who looks like the stereotypical college student with
his books and trendy clothes. This image helps to show the audience that
college life is good and the student on the front cover is enjoying it. Due to
the way he is positioned, it gives a relaxed and welcoming look to the magazine
and helps to attract the audience with the direct address of him looking
directly at you. They have also used this image to catch the audience’s
attention and give them an idea of what the magazine is about and what is
inside.
Sell lines
The sell lines of this magazine are aimed at college
students, they mention the phone company 'Blackberry' and ways to make money
while in college, these are things college students would be interested in and
would draw them in and make them want to read the magazine. Some sell lines use
direct address 'Why we love Blackberry' the word 'we' involves the audience.
The sell lines follow the colour scheme of the magazine which helps them fit in
with the rest of the magazine and makes it look more professional and more
appealing to the audience.
Colour Scheme
The front cover uses three main colours; yellow, black and white.
This is a common convention of well known magazines so by
copying this trend of three main colours it helps to keep it simple,
professional and more appealing to the target audience. The pieces of
information that may be more important are in a brighter colour and bigger font
to attract the audience to the different stories inside the magazine.
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